RunKeeper: Beyond The Miles

Fitness is an emotional journey experienced in a different way by everyone.  The RunKeeper app provides motivation and support in the form of a tool users interact with during the workouts.  Our team set a goal to improve the way in which our users interacted with RunKeeper when they were between workouts .  The RunKeeper blog was identified as an area of opportunity.

Our cross-functional team overhauled the blog, updating the brand strategy of the blog and moving to a site with a custom theme.  We also developed a comprehensive content calendar and content management strategy with staffing requirements to meet our planned analytics goals.