MassART Micro MBA :
Converse CRED concept
"The Creative Continuum, developed jointly by MassArt and Bentley University, is designed specifically to help artists and designers learn how to apply their own creative process to business problems while becoming more fluent in the language and culture of business.
Over ten class days, students participate in lively lecture sessions by Bentley faculty that offer a condensed introduction to the subject areas of an MBA including marketing, organizational behavior, finance, negotiations, and operations, woven together through the perspective of the history of business and business strategy. Then, in a series of collaborative design thinking exercises with MassArt faculty, students will learn to leverage their own creative process as they work on a range of business problems."